Sustainability – what does that mean?
Many people define “sustainability” as “ecology” or colloquially talk about “bio”. This is certainly true, but does not cover all dimensions of this topic by far. Social sustainability, for example, which is the demand for meaningful work and fair pay, supports social justice and contributes to (re)achieving a status of social balance (ideally contributes to the fact that a status of social imbalance does not even occur!). Economic sustainability, as reflected, for example, in wise, reasonable and responsible budget planning, must also be taken into account by a sustainable company.
Sustainability has many requirements that can hardly be looked at independently of each other. Because they have one and the same goal: to shape our world in such a way that natural resources and opportunities for social development are sufficiently available not only for us today, but also for the next generations to follow. To keep it simple, we must not live beyond our means, to ensure that something remains for those who come after us. In such a way, that the environment and the climate do not suffer irreparable damage.
Globally, we meanwhile agree that future and general prosperity can only be achieved with a focus on all aspects of sustainability. This was also recently documented by the 17 Sustainable Development Goals (SDGs), as agreed upon at the UNO summit in New York in 2015, which keep all nations worldwide responsible for sustainability.
By 2030, as many predefined goals as possible should be achieved. Specific aspects of sustainability, such as the comprehensive closure of material cycles and the reduction of air, water and soil pollution to a minimum, are already targeted for 2020. One thing is evident: Especially the industrialized countries have a lot of work to do. Germany has reached sixth position, but there is still a lot of „room for improvement“ for all of us.
In public debate and media, the topic of sustainability is playing a role that is getting larger and larger every day. There are many examples of this: the recent “diesel affair”, the discussion about insects disappearing, and more specific, the extinction of bees, micro-plastics in water, factory farming, genetically modified food, waste prevention and recycling rates are also part of the social debate.
Act locally and sustainably. For example, when you select a hotel. That’s where we come into play.
We believe that all economic players, that is, we all – from micro-enterprise to multi-national corporation – have to take responsibility.
What motivates us more than anything else when it comes to sustainability, is that we are completely convinced ourselves. When we talk about sustainability, we feel that this not just a „buzzword“ and marketing tool for image enhancement, but an essential part of a company’s philosophy. Not just our company, but our guests‘ companies as well. In terms of our work, this means supporting our guests in sustainable travel, and thus contributing to their sustainability goals. Of course, this does not turn us into globally significant players, but at least a strategic partner for guests and companies who consider sustainability being a key element of their performance.
How about booking a sustainable accommodation? Just as everyone can buy organic food in the supermarket, it is also possible to organize business travel more sustainably. Just as a company might purchase an electric vehicle as their company car, a sustainable hotel can also be booked by your travel agency.
Talking is silver – acting is gold. What exactly do we contribute to “sustainable accommodation”?
We feel responsible towards man and nature! Every single step towards sustainability works.